ART IN BLOOM IS A “BLOOMIN” SUCCESS!

A note from chairperson Barb Champ. Nothing virtual about these results! 

Donations are still trickling in, but we expect our total revenue for Art in Bloom 2021 to reach $80,000! And since it was a virtual event, our expenses were very low (Mia did not charge for any production costs) so our net is $75,500!

These are excellent results considering the event, including lectures and tours, was free to the community. The exception was the Bachman’s workshop, which required a fee for the floral tool kit—the proceeds of which Bachman’s generously donated back to us.

The Art in Bloom website had average daily website hits of 3000. For comparison, a similar Mia online event that ran for much longer had an average of 1200 daily hits. We did very well in comparison!

Also worth noting is that in some cases each hit represented more than a single person as we know lots of people gathered in one household to view the floral arrangements, participate in the floral workshops, take a tour or view our panel discussion and lecture.

Our docent tours were extremely well attended. Total tour attendance was 1639 for the five-day event.  That means 327 participated a day!! Thank you to our wonderful docents. Their thoughtful use of the Professional Floral Arrangements was perfect and compelling.  The momentum built as the word got out that these tours were not to be missed. Hope you were able to catch one!

Those of you who participated in the Holly Young, Graci Horne, and Jill Ahlberg Yohe panel discussion learned as much about native culture as native floral art.  Their presentation was captivating.  We had 135 individuals participate online.

Deborah Pierce’s talk on stolen floral art was amazing.  Who knew how large the market was for stolen artwork, and sad to know there are some recoveries yet to be made. Total attendance for Deborah’s was 277.

Bachman’s two floral workshops were sold out!  It was fun to see our participants put together such beautiful floral arrangements under the guidance of Bachman’s own Jen Bevan.  Jen’s enthusiasm is contagious.  We had 43 participants overall.

Some who gathered together in groups to view the events took the opportunity to enjoy our Signature Cocktail, Lady Sipper, sponsored by Norsemen.  While we don’t have total Lady Sipper sales yet, we know it was a hit as demonstrated below in this picture of some of our own Friends, who sipped a Sipper during one of the lectures.

Katie Searl, Kathy Rein, and Barb Edin enjoy a Norseman Lady Sipper during Art in Bloom 2021.

As we celebrate Virtual Art in Bloom we have many to thank for their generous support.  Our lead sponsor; Bachman’s, our major sponsors; Artful Living, Martha Head, Samuel, and Patricia McCullough.  Additional support was provided by Tangletown Gardens, Christine and Robert D. Salmen, Norseman Distillery, and Twin Cities Orthopedics.  Thanks to the dedication of our Patrons, Sponsors, Friends of the Institute, Mia staff, and our Steering Committee whose philanthropical nature and belief in the cause; to support, enhance, and sustain the collection, programs, and influence of the Minneapolis Institute of Art, generated funds to support these needs of Mia during this unprecedented time.

It is also important to acknowledge the small but mighty Art in Bloom Steering Committee that brought a virtual vision to life.  Thank you to Therese Blaine, Maria Reamer, Barbara Proeschel, Kari Jaksha, Barb Mikelson, Stephanie Wright, Katie Searl, Laurie Fontaine Junker, Maria Eggemeyer, Julie Holland, and Nancy McRae.

As we wrap up another Art in Bloom, in a time where this pandemic has oftentimes made us weary, we must remember the words of Lady Bird Johnson,  “where flowers bloom, so does hope.”

Congratulations everyone! Virtual Art in Bloom 2021 was a “ bloomin “ success.

Barb Champ

2021 Art in Bloom Chair

Barb Champ and Bachman’s Jennifer Bevan on WCCO TV